Nanjing Shines at Berlin ITB Extending a ＂Jinling Invitatio

本篇文章3603字，读完约9分钟

On March 4, 2025, the global tourism industry gathered at the Berlin Exhibition Center for the prestigious ITB Berlin, the world's leading travel trade event. Nanjing made a stunning appearance in the "Nihao! China" themed exhibition area, showcasing the city's unique charm under the theme "Beautiful Ancient Capital, Charming Nanjing." With six curated travel routes, Nanjing presented its blend of historical grandeur and modern vitality, offering a glimpse into the city's rich heritage and natural beauty.

Six Themed Routes: Decoding the Timeless Allure of Jinling

From the imperial majesty of the Ming Xiaoling Mausoleum to the modern historical significance of Dr. Sun Yat-sen's Mausoleum, and from the serene elegance of the Qinhuai River's painted boats to the intangible cultural heritage of East Zhonghua Gate Historical Culture Block, visitors can immerse themselves in a dialogue spanning thousands of years. For nature and tech enthusiasts, the routes offer a chance to explore the lush greenery of Purple Mountain and experience cutting-edge artificial intelligence at the Nanjing Science and Technology Museum. History buffs can delve into the treasures of the Nanjing Museum, while business travelers can enjoy high-end meetings at the Nanjing International Expo Center or indulge in the vibrant urban life at Deji Plaza. Additionally, the routes include tranquil retreats like Niushou Mountain for meditation, Tangshan Hot Springs for relaxation, and Qixia Mountain's breathtaking view, showcasing the perfect harmony between nature and culture.

With its rich historical legacy and innovative spirit, Nanjing uses these travel routes as a bridge to paint a vivid picture of its ancient capital's enduring charm, offering a contemporary interpretation of its "mountains, waters, cityscapes, and forests."

Policy Support: Making Travel to China More Accessible

At the opening ceremony, Zeng Yingru, Minister-Counselor of the Embassy of the People's Republic of China in the Federal Republic of Germany, emphasized China's commitment to welcoming global tourists with open arms. Through policy optimization and international cooperation, China continues to inject stability, certainty, and positive energy into the world. Leveraging the 240-hour visa-free transit policy, multilingual services, and a comprehensive mobile payment system, the Nanjing Municipal Bureau of Culture and Tourism is setting a benchmark for international tourists to deeply experience the "Jinling Model."

International Acclaim: Nanjing as a Global Model for Cultural Tourism Recovery

As the world's largest B2B tourism trade show, ITB Berlin brought together12,000 exhibitors from over 180 countries, earning its reputation as the "Olympics of the Tourism Industry." On the first day of the exhibition, Nanjing's booth attracted numerous international travel agents eager to explore collaboration opportunities, injecting new momentum into the city's global tourism brand. Siamak Ekhtary, an exhibitor at ITB Berlin, praised Nanjing's routes for their cultural depth and innovative experiences, highlighting the city's vibrant energy and historical richness. A German tourism professional remarked, "From ancient monuments to cutting-edge tech landmarks, Nanjing has given me a fresh perspective on the perse charm of Chinese cities."

The elegance of the Six Dynasties wafts through Berlin, and the stories of Jinling invite the world to continue the narrative. With its open attitude, cultural soul, and innovative spirit, Nanjing extends a heartfelt invitation to global travelers: Come to China, and discover the enchanting Nanjing.

来源：环球邮报中文网